The Story Behind Redline Cranes
Redline Cranes was founded by Managing Director Michael Verhulst, whose extensive hands-on experience with Terex the OEM inspired a vision for a crane business built on technical expertise, reliability, and customer-first service.
The company was born from a passion for lifting standards in crane hire, refurbishing, servicing, and compliance. We saw a gap in the market for a business that truly understood the needs of crane hire customers, owners and operators and are committed to raising standards across the industry.
Welcome to Redline Cranes.
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years of experience
Lifting Standards Since Day One
Redline Cranes is your trusted provider for Crane Hire, Crane Sales, and Crane Servicing located in Kewdale we service Perth and Regional Western Australia.
With a team of experienced technicians, we deliver customised Crane solutions designed to meet your specific needs. Whether you’re looking to hire a mobile crane, purchase a New or Quality refurbished crane, or require expert crane maintenance, we’ve got you covered.
At Redline Cranes, safety is our top priority. We’re committed to helping you improve operational efficiency while keeping costs down—without compromising on compliance or quality.
Redline Cranes. Our Reputation Is Built on Trust.
Why We Started Redline Cranes
We started Redline Cranes to be a one-stop shop for all things cranes – offering more than just machines.
Our goal has always been to deliver reliable, transparent, and expert support to the lifting industry across Western Australia.
Raising the Standard in Crane Solutions
Redline Cranes is your trusted partner for reliable crane hire and servicing. Contact us today to get started!
Meet Our Leadership
We are driven to support our clients, team, and community by delivering safe, reliable, and expertly crafted crane solutions built on integrity, precision, and pride in every lift.
Michael Verhulst
Redline Cranes is led by its founder, Michael Verhulst, a highly skilled technician who trained with Franna and developed specialist capabilities in Franna cranes. Michael’s OEM-level knowledge of safety systems, structural integrity, and compliance engineering forms the backbone of Redline’s technical excellence.
Since establishing the business in 2009, Michael has steadily expanded Redline from a small repair operation into a complete in-house crane service provider. With the acquisition of Redline’s Kewdale workshop and the growth of a skilled team—including senior supervisors, qualified technicians, and apprentices—Michael has built a trusted organisation known for quality workmanship, reliability, and deep industry expertise.
Simon Bowers
Simon has a strong background across business development, service management, and technical operations within the industrial and heavy equipment sectors. With over six years at Redline Cranes, he has progressed from Service Manager to Business Development Manager, combining hands on mechanical knowledge with commercial growth skills.
Prior to Redline, Simon operated his own blasting business for nine years and held supervisory roles in maintenance, winches, and build operations across well known companies in Perth’s industrial and resources sectors. His experience covers leadership, client management, preventive maintenance, and delivering technical solutions across automotive, engineering, marine, and mining environments.
Royce Newall
Royce brings over 19 years of diverse experience across the automotive and heavy-equipment industries, specialising in high-quality servicing, diagnostics, customer support, training, and technical leadership. His background spans service management, apprentice development, operational planning, and the delivery of major repair programs.
Royce has a proven ability to introduce new technologies, streamline workshop processes, and uphold exceptional quality standards across all service operations.
With deep technical expertise, strong communication skills, and extensive experience mentoring technicians, he consistently drives performance improvements, ensures compliance with OEM standards, and builds strong working relationships across all areas of the business.
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Whether you’re after a crane hire quote or expert advice, our team is just a call away.
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